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Advertising bear
                                       (interactive promotional display)


                                                    Урош Филиповић



          Introduction

          The role of interactive promotional display is the realization   Result of work
          of  interactive  communication  with  the  target  group  (the
          youngest population), a survey of the target group at them   Advertising bear would be placed in a retail store, when the
          funny way, collection and storage statistics survey.    buyer passed in front of a teddy bear at a distance of 2
                                                                 meters device detects the change and sound voice calling
                                                               attract the attention of the customer to come to him. When a
                                                               customer approaches the brass at a distance of less than half
                                                                a meter invites the customer to touch his nose as the device
                                                                indicates that the customer is interested in the presentation.
                                                                   Then bear welcomes the customer and invite him to
                                                                participate in the vote. After the vote of bear is grateful to
                                                                  the customer for their participation in the survey. The
                                                                 results of the voting device stored in its memory, which
                                                                takes the vendor if necessary via bluetooth connection. The
                                                                program, which was created in C # assumed statistical data
                                                                     displayed in the form of numbers and graphic
                                                                                    images.





          Picture 1 – Base of interactive promotional
          display


          Method of work


          Interactive promotional display is made of forex thickness 8
          mm, which was cut on CNC couter and printing has been
          done  directly  on  the  plate  material.  Among  controlled  by   Picture 3 – Program for downloading survey
          Arduino MEGA 2560 with its peripherals ultrasonic sensor,   results
          servo motor, touch sensor, bluetooth audio module and the
          module.  In  that  controls  the  programmable  development   Conclusion
          platform  that  is.  Arduino  is  written  in  the  corresponding
          software.
                                                               In the promotional purposes it is possible to use and very
                                                               cheap  programmable  modules  such  as  Arduino  and
                                                               Raspberry Pi.


                                                               Literature


                                                               [1]Arduino    ultrasonic   sensor   datasheet   -
                                                               http://www.parsicitalia.it/files/HC-SR04-Datasheet.pdf

          Picture 2 – Arduino IDE                              [2]Arduino web site – http://arduino.cc/
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