Page 105 - PowerPoint Presentation

THE INFLUENCE OF AMERICAN SERIES ON SERBIAN PUBLIC

PREVOD:UTICAJ AMERIĈKIH SERIJA NA SRPSKU PUBLIKU

Autor: Luka Gligorijevic, Mentor: Mirjana Tomovic

Apstrakt

In this project I want to demonstrate which series have the strongest influence on Serbian public.

I will do an interview with a movie and a serial editor of RTS Ivan Karl. In the next pages you will see what
series are the most watched in America and then you will see the results of Strategic marketing poll.
Therefore, I will compare the results and see series with strongest influence in Serbia. The most watched
series in America in 2008 according to the Internet data are: “CSI : Crime scene investigation”,
“Desperate housewives”, “Lost”, “Grey’s Anatomy”… There are also many series which are interesting on
the first view, but in many cases the story repeats. Some directors copy most watched series, but copies
are very unsuccessful. Lost follows lives of people who had a plane crash on a desert island, but Grey’s
anatomy is following the lives of surgeons in one hospital.

Key words: Influence, series, viewers, interview, poll, imitating.

Prevod

U ovom projektu želim da pokažem koja serija ima najjači uticaj na srpsku publiku.

Ja du uraditi intervju sa urednikom redakcija za filmski i serijski program RTS-a Ivanom Karlom. Na
slededim stranicama videdete koje serije su najgledanije u Americi a posle dete videti rezultate
istraživanja međunarodne agencije AGB Nilsen o gledanosti serija u Srbiji. Onda du uporediti rezultate i
videti koja serija ima najvedi uticaj u Srbiji.

Najgledanije serije u Americi, u 2008. po informacijama sa interneta su: “Mesto zločina”, “Očajne
domadice”, “Izgubljeni”, “Uvod u anatomiju”… Tu je još puno serija koje su interesantne na prvi pogled
ali u mnogo slučajeva priča se ponavlja. Neki režiseri kopiraju najgledanije serije ali takve kopije nemaju
dobru gledanost. Lost prati živote ljudi koji su doživeli avionsku nesredu dok Grey's anatomy prati živote
hirurga u jednoj bolnici.

Ključne reči: Uticaj, serije, gledaoci, intervju, anketa, oponašanje.